Science and technology provide many societal benefits, such as the enhancement of financial growth or quality of life. The society contributes the human and material assets necessary for technology to blossom. The positioning options well timed articles, forums, multimedia and different technology-related information merchandise. This is Media Ecology as a result of ‘tradition as a system of social relationships’, It’s within tradition that we bond and glue the entire society collectively, as a result of we’re all attempting to succeed in and obtain identical goals.
In The Three Ecologies as in elsewhere in his work this encounter kinds the basis for thinking what he known as the post-media era that he saw as probably emerging from the rubble of mass media society: ‘An important programmatic level for social ecology might be to encourage capitalist societies to make the transitions from the mass-media age to a submit-media era wherein the media will probably be appropriated by a multitude of topic-groups able to directing its resingularisation.
“This implies, as we see it, that it’s impossible to wage a Wrestle underneath our conditions, it is not possible to wrestle successfully for the independence of a individuals, it’s impossible to establish effective Armed Wrestle such as we have to determine in our land, except we really know our Actuality and until we Really begin out from that Actuality to wage the Struggle.
“We have to pay close consideration of our utilization of Media and technology, i.e., how this has affected us as a society, and the impacts and results of our relationship with the brand new technology and technique impacting and imposing itself on us, how these act anew and develop in us new ways of understanding what’s reality or not, which have the advantage of being significant and actual, or may lead to our enslavement.
In his article Subversive Rationalization: Technology, Power and Democracy with technology.” Andrew Feenberg argues that technological determinism will not be a really nicely based idea by illustrating that two of the founding theses of determinism are simply questionable and in doing so requires what he calls democratic rationalization (Feenberg 210-212).